Communic8 provides data and analytics to help you understand your engagement levels
Communication viewed and read
Delivery stats for each method - percentages of clicks and opens
Behavior charts - which content/data has been viewed and when
Individual Recipient Activity
Export functionality
Clicks and Opens
Open and clicks data will help you to view:
engagement differences across your groups
identify groups who are actively engaged and have read your communication message
identify groups who are not actively engaged and have not read important messages or actions required
guide future engagement and messaging strategies for each group
areas of resistance who will require further targeted messages or one-on-one engagement
Behavior
Determine which section was viewed and not viewed. This will help you gauge:
Information Read vs. what hasn't been viewed/read by recipients
Which communications had high engagement; were they shorter? Was a slideshow used? This will help determine when and where to place your most important information.
When has the communication been viewed most. This can help determine a time for when future communications can be sent for high engagement and visibility.
Individual Activity
View the steps each recipient took
See who is actively engaging vs. those that are not
Which method each recipient used to view the communication
Feedback
When you send communication, the recipient has an opportunity to provide feedback. This is a free text field, where the person can give you any type of feedback. The type of feedback you want to receive however can be guided in your communication content, i.e. you can ask the recipient to give specific feedback regarding:
How they feel about the communication content, e.g. excited, anxious, confused, etc
Did they find the content helpful or useful
Did they understand the messaging and what is required of them
Questions or feedback
Yes/No responses relating to a question.
The feedback mechanism will help you to:
Fine tune your messaging. Is it appropriate or are people confused.
Gather information to further guide your communication strategy, e.g. do you want to know more about [topic] - Y/N
Guide communication down to the individuals that do require additional guidance and assistance
Gauge engagement levels, is the feedback positive, negative, how many people provided feedback.
Export
Use the export function to download a CSV of the campaign's analytics and feedback. This will help to analyse further and share with others.
The analysis of the raw data presented to you will help shape your future communication strategies.
Important: When viewing your campaign analytics be sure to keep an eye on the "Bounce" statistic. Each bounce indicates a "bad" recipient - meaning their email may no longer exist. You don't want to keep sending campaigns to non-existent recipients as it will hurt your delivery rate and hurt the Communic8 email delivery reputation... which hurts you in the long term. If you're like us and want to be extra sure that all the beautiful campaigns that you've worked so hard on land in your recipient's inbox, read the "Recommendations on maintaining high delivery" support article. When you're ready, this article provides a 5-step plan which will most certainly improve your campaign email delivery.