Each metric has their own calculation and allows you to monitor your engagement.
Overview
Viewed - Visited at least one subsection
Read - Visited all subsections
Unique Visitors - A distinct individual viewing the communication content, regardless of how many times they visit.
Page Views - The total number of times the page was visited
Average visit duration - The average visit duration across all recipients
Average content viewed - The average amount of content viewed
Delivery
Email Delivery Rate - Number of emails that were successfully sent
Email Opened - Number of users that opened the email
Email Clicked - Number of users that clicked on the email button (to view the communication)
Bounce - Number of emails that bounced
Spam - Number of emails that were reported as spam by the user
Unsubscribe - Number of users that unsubscribed
SMS Clicked - Number of users that clicked on the link in the sms (to view the communication)
Mobile App Active - Number of active app users (Logged into the app)
Mobile App Viewed - Number of users that clicked on the communication in the mobile app
Behavior
The color of the square represents the number of visits the subsection has received in relation to the entire communication.
These are calculated as “Visits” and recorded again for a user who revisits the page after 30 minutes from their last visit
Important: When viewing your campaign analytics be sure to keep an eye on the "Bounce" statistic. Each bounce indicates a "bad" recipient - meaning their email may no longer exist. You don't want to keep sending campaigns to non-existent recipients as it will hurt your delivery rate and hurt the Communic8 email delivery reputation... which hurts you in the long term. If you're like us and want to be extra sure that all the beautiful campaigns that you've worked so hard on land in your recipient's inbox, read the "Recommendations on maintaining high delivery" support article. When you're ready, this article provides a 5-step plan which will most certainly improve your campaign email delivery.